Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact by Annette Simmons
Presenter: Anna Irwin
The right story told at the right time has the power to persuade, promote empathy, and provoke action. Even more, a story explains who you are, what you want, and why it matters – better than any other communication tool in your arsenal. In Whoever Tells the Best Story Wins, author Annette Simmons explains how to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Whether you are leading a presentation, in a department meeting, or having lunch with a potential customer, this book explores how to relate a compelling story to the topic at hand and make an invaluable impact that could not be made otherwise. Join us for a lively discussion as we consider this book’s core concepts and brainstorm ways to utilize the content in our everyday lives.
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