Name, Image and Likeness in College Athletics
On June 30 of 2021, the NCAA Division 1 board adopted an interim policy that would allow athletes' to make money from their name, image and likeness, marking a dramatic shift for college sports. Athletes can now turn their successes on the field or court into cash in their pockets. What does that mean for business owners? How can you use college athletes to market your business? Join us to hear from Ben Dyson and Kevin Fite from the Athletics Compliance Department at Oklahoma State University, break down the new law changes and the major changes to NCAA sports, especially revenue-generating sports like football and basketball programs.
Kevin Fite serves as the Senior Associate Athletics Director for Compliance at Oklahoma State University. In this role, Fite oversees all aspects of the institution’s athletics compliance efforts including the development of policies and systems to minimize the risk of violations of NCAA legislation. He also serves as a liaison between the NCAA and the Big 12 Conference offices regarding all compliance matters and coordinates the institution's rules education efforts for all athletics department coaches and staff while overseeing a staff of seven compliance administrators. In addition to his compliance responsibilities, Fite serves as the sports administrator for the Cowboy baseball program. A native of Ottumwa, Iowa, Fite and his wife, Robbie, have two children: son, Will, an OSU student, and daughter, Sarah.
Ben Dyson joined the OSU Athletic Department in March of 2007 as the Assistant Athletic Director for Compliance. Ben attended Oral Roberts University, earning a degree in Business Administration before attending the University of Oklahoma Law School, graduating in 2004. Following law school, he was hired by the University of Oklahoma, where he worked until his move to Oklahoma State. Ben and his wife (Becky) have been married for 20 years and have four sons.
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